What do we do through the Summer?

Summer is a very quiet time of year for exhibiting, something about children being off school puts the industry on the back burner. Although, I’m not sure the 3pm cocktails at many exhibitions are quite suited for the younger audience. Whilst it gives the industry a chance to breathe, take stock and reflect on the first half of the year, it’s not all afternoon siestas and sitting in the sun.

Over the last few weeks, a number of people who may even read this blog post, may have received a bright yellow envelope from ourselves. We have been doing a big push on marketing and new business. We have also been having some great conversations and meetings with prospective and existing clients.

Whilst it’s given us the chance to reflect on how the year has gone so far, we’re constantly looking forward to the next event and stand build. With that in mind, we thought it would be a great opportunity to mention the stands that we’re currently quoting/building at.

Upcoming Events

The following events are the ones that we’re taking note of and looking to do more at, mainly because we already have confirmed clients there! Our focused events include:

  • Emergency Services Show, 18th – 19th September, NEC Birmingham
  • eCommerce Expo, 25th – 26th September, Olympia London
  • Pharmacy Show, 6th – 7th October, NEC Birmingham
  • MIPIM UK 13th – 14th October, Olympia London
  • London Vet Show, 14th – 15th November, ExCeL London
  • International Security Expo, 4th – 5th December, Olympia London

We certainly are not restricting ourselves to just these events as we can build wherever and whenever our clients need us to be. Get in contact if your company is looking for a credible, eco-friendly exhibition stand builder:

01425 837005 | info@beexhibitions.co.uk

Our Core Values

As a business that’s looking to build strong relationships with everyone we get involved with, we want to match our values with those of our clients, suppliers and other businesses that we interact with. So what are our values and how do we work?

1. Honesty & Integrity

Honesty runs through the hear of our business. We give real service by adding something which money cannot buy – honesty and integrity. Knowing all the facts, with no hidden extras, we deliver impeccable products and service on time.

2. Personal Touch

Relationships are the key to our client’s exhibition success. From start to finish, we offer our clients a unique experience with a personal touch. Working in close partnership, we ensure your exhibition accurately portrays you and your key messages.

3. Value

Providing exhibition stands is not only what we do; we promote our clients, before during and after an exhibition. We believe value foes far beyond money. We pride ourselves in fully promoting your business and introduce you to mutual contacts where possible.

4. Client Focused

We work with you to create stunning stands to promote your amazing brand and business. Our focus is always on the client, your needs, goals and ambitions. Forming strong relationships from initial contact we create, enhance and encapsulate your vision.

5. Quality & Sustainability

Our exhibition stands are carbon neutral and sustainable, providing quality products which do not damage our fragile world.

This is how we do business. We’re always wanting to work with more companies that can recognise these values as something they would like to work with too. If you would like an exhibition stand builder with these values, feel free to get in contact using the details below:

01425 837005 | info@beexhibitions.co.uk

How to Book the Right Exhibition Space for your Business

Booking an exhibition space is very important and plays a key role in the success of an event that any company attends. There are a few things to consider and the organisers will help you in your decision-making but we’re going to give you a few of our top tips when choosing your space.

The main aisle and flow – the route people take

Exhibitions offer a huge potential to spread your message to a vast amount of people in one hit. But, the majority of those people will go in one major aisle and peter off here and there down smaller aisles. The closer you can get to the main aisle, generally the better the position you will have, because they’ll see you as they cross that main aisle throughout the day.

If your show is adjoining another show, consider being near to the entrance of that other show where audience crossover might occur between the two events.

Shell Scheme or Space Only

It’s quite important to know the difference between these two. If you don’t – here’s what you need to know:

Shell Scheme Spaces are provided with walling, plain boards, carpet, usually some lighting and one power socket. Great for companies on a budget and usually a little more expensive per square metre but cheaper overall. They can be filled with self-build displays such as pop-up stands and pull-up banners.

Space Only is exactly what is says on the tin. You will have to book everything for it – electrics, flooring, all the way through to stand/display and lighting. This option is usually the more expensive one and bigger spaces tend to be space only. However, you can be truly creative in this and let whatever message you want to convery be seen. Working with a stand builder can help you facilitate these ideas to fruition.

Book the right size stand – split your budget into thirds

A good indicator of budget allocation is that a third of your overall budget should be spent with the organiser when booking your space. The other two thirds should be spent on the rest of the overheads for it – exhibition stand, merchandise, factor in your day’s time, staffing and anything else you will have on the stand for the show.

Space-only and shell scheme stand spaces come in a variety of sizes to suit most budgets. Most exhibitions price per square metre, so be wary of being sucked into a large stand space if your budget can’t accommodate it. If you already have the exhibition stand or merchandise, for example, you may be able to go bigger on the stand size.

These are just some of our pointers and hopefully this has helped you when considering what space to book at your next exhibition.

There are so many ways to dress your stand – take a look at some of our previous creations on our social media for inspiration and ideas!

To know more about what we can do for your business, get in contact via 01425 837005 or info@beexhibtions.co.uk

Small Spaces, Big Impacts

As an exhibition stand builder, we’re used to the small, the big and everything in between.

We love the large projects as they give us the to be really creative. However, the smaller projects, they’re the ones that really present biggest questions and problems, trying to squeeze all the creativity into a smaller space.

But it’s something we love to do. We recently exhibited ourselves with a 3x1m space. In that space, we included storage, large branding areas and a raised floor. We got creative with pantone sprayed tops and sides on the counter and dibond bolt off logo panel. We squeezed a lot of what we can offer to our clients in small area, showcasing what we can do for all types of companies.

We also recently did a small 3x3m exhibition stand and with the help of the agency we worked with, created a stand with great impact. It featured clean graphic design in large branded area on the back wall that was seamless, some locking storage that was branded, along with a printed carpet. This kept the space open but there was no denying whose stand you were on. It was a great looking exhibition stand and stood out from the crowd.

When exhibiting in small space, don’t feel like you have to be restricted with the standard pop-up display or pull up banner. There are so many things you can do to make the best use of your space. Speak to an exhibition stand professional or designer for some tips, even if you can’t afford a built stand, there are many things that you can do.

A small space does not mean you have to blend in. You can stand our and own the exhibition that you’re attending. Here at Be Exhibitions, we’d be more than welcome to answer any questions you might have about your upcoming event.

Attracting the Right Visitors

Exhibiting is only growing in current company marketing strategies, so what can you do to create a buzz around your stand before the event?

A lot of companies rely on the organisers to get visitors through the door to your stand and yes, that is part of their requirement as a show organiser. As an exhibitor, though, you can do a lot to help this. Active promotion of your attendance at a show via social media, email marketing campaigns, postal marketing campaigns etc can do a lot in order to secure the visitors that you would like to speak to coming to the event.

Most companies have databases of customers and prospects. A common way to get these customers and prospects to a show is to offer them a show exclusive offer. In exchange for them turning up to the event they get to know a little more about your business and potentially engage in a sale with you on the back of a show offer.

Additionally, if you’re inviting visitors to an event, possibly prospects you’ve found difficult to get into a meeting, then an exhibition in which they can meet many business contacts plus yourself, can be a great way of getting to do business with them. An exhibition provides something different in a busy person’s work schedule and the perfect time to have those conversations that they might not otherwise have the opportunity to.

Therefore, in the run up to your next exhibition; make sure you’re promoting the fact that you are. Through different marketing campaigns, this is a great opportunity to target the prospects that aren’t yet customers on your database. It’s also a chance to cement relationships with existing customers. Make sure your social media is alight with your stand number, your email campaigns are targeted and literature is up-to-date. It’s time to get inviting visitors!

mktgSHOWCASE Review

Wednesday saw us exhibiting at the lovely Newbury Racecourse with the mktgSHOWCASE team. It was a fantastic event with lots of opportunities for some great conversations from a number of great companies and representatives from around the Newbury area.

We had a great time showcasing the Linx modular system and it’s capabilities. We had a backlit counter with pantone sprayed sides and top. This served both as a great branding and functionality tool on the stand. We also had a bolt off dibond panel to add something a little more custom and something special for our stand.

We had lots of positive comments about the impact on our stand for the show. It generated a lot of interest from some very engaged delegates. It was great to be on the other side of the exhibition stand as well. After giving suggestions to our clients on how to create some great conversations it was good to put those tips into practise.

We’re already looking forward to the September event at St. Mary’s Stadium in Southampton and look forward to seeing a whole fresh set of faces.

What does sustainability look like?

Sustainability means a lot of different things to different people. It might be that you’re consuming less meat, using less plastic. Swapping normal shampoo to a shampoo bar or just being more eco-conscious.

Now, as we’re aware, the exhibition industry isn’t great for it’s sustainability but there are some fantastic companies looking to change that. Organisers are taking more notice and for us at Be Exhibitions we’re doing a few things that we hope are contributing to our planet’s overall health.

We’re working to get to a paperless office, which is currently down to only 10% of our work requires paper copies of designs and that’s generally when we’re on site. We only use LED lights on our exhibition stands to lower the power consumed by our clients. We encourage clients to consider going a modular stand route with custom elements if they so wish to reduce the waste of MDF.

However, our biggest achievement has been our partnership with Mossy Earth which you can read more in our about page of the website (www.beexhibitions.co.uk/about). But what does that look like for our clients. Well, after our clients’ display or stand has been delivered, we work out how much carbon was produced in the production of the graphics, framework, delivery/install and breakdown and plant the amount of trees accordingly to offset that carbon in Ireland.

Our clients then receive an email like the picture from this blog, with coordinates of where their trees are and can then use this in their own marketing. It may just be a small way at the moment that we’re doing to contribute to the reversal of our current planet’s course but we love this little bit of what we’re doing.

If you’d like to know more about how you can have a sustainable exhibition stand, get in touch with one of the team today on 01425 837005.

Trade Show Stats

I often come across exhibitors that have either, fallen out of love with exhibiting or have been disenchanted by a disappointing return that they may have seen. I love exhibitions and they’re still considered one of the best forms of marketing. Don’t take it from me though, take a look at the following stats:

64% of trade show attendees are not current customers of the exhibitor’s companies – this is going to provide lots of opportunities for meaningful conversations with new prospects. Source: Exhibit Surveys 2015

92% of trade show attendess say their main reason for attending trade shows is to see new products being featured – are you providing your best chance to get your new product or service noticed at your next exhibition? Source: CEIR: The Role and Value of Face to Face

The perception of a brand that is not represented at an event falls by 5%. This is true even for global brands. Make sure you’re at the key events in your industry, for publicity and brand awareness. Source:Facetime.org “The Power of Live Events”

76% of exhibitors say that their event is integrated with their other marketing campaigns. Exhibitors are choosing to create content from their exhibitions, such as video to use throughout the year in their other marketing campaigns. Source: EventTrack 2016 Experiential Marketing Report

It takes an average of 4.5 sales calls to close a sale without an exhibition lead, and only 3.5 sales calls to close a lead from an exhibition. The advantage of building an initial rapport and relationship with your prospects in a face-to-face environment can give you a quicker sale. Source: CEIR: “The Cost effectiveness of Exhibition Participation: Part II”

81% of trade show attendess have buying authority – visitors at trade shows are often the decision makers from companies, using time from the office constructively. Take advantage of this. Source: CEIR: The Spend Decision: Analyzing how exhibits fit into the overall marketing

We love exhibitions and exhibiting and are always willing to talk to all kinds of exhibitors about how they can get the most from their budget and brief.

Our vision, our guarantee

We love getting to the heart of our client’s businesses as that enables us to design them the perfect exhibition stand. With this in mind, we thought it would be good to share with you our vision and your guarantee when it comes to using us.

Our Vision

Everything we do, we do with clarity and purpose, delivering our clients a stress-free approach to exhibiting and maximising client returns.

As a leading exhibition partner, we create stunning stands for amazing brands and business which enhance and encapsulate their vision.

Our aim is to be the human face of exhibiting, driven by the personal touch, honesty, integrity, open communication, quality and sustainability.

Our Guarantee

We guarantee that from initial contact, through design, install and take down of an exhibition stand, you will receive honest, personal and impeccable customer service.

Communicating openly and honestly, we guarantee advice and designs which ensure your brand message received only the best coverage at exhibitions.

Our team are experts in their field and exhibitions will always be fitted by qualified installers, guaranteeing that you receive a stress-free approach every time you exhibit.

To know more about what it’s like to be one of our clients and to be part of our vision, give us a call on 01425 837005 or drop us a line at info@beexhibitions.co.uk

Hire vs Purchase

Exhibiting is an expensive part of a marketing budget, however to most companies, it is completely necessary. So, when looking at your budget, how do you decide the best way to get the most from it?

If you’re going down the stand design and build route, many stand builders will offer you an option of purchase or hiring an exhibition stand. This decision should be made based on a number of factors.

Considering the stand as an asset. If you’re a company that exhibits regularly then we would recommend purchasing an exhibition stand and treating it as an asset to your company. The stand can be re-used, re-configured and re-branded to suit any exhibition that you’re attending. You can keep the same graphics for each stand or update when needed. This is an initial purchase followed by only install costs for each event. It’s a cost-effect and brand consistent way of exhibiting.

A one off exhibition. If you only exhibit once a year or maybe once every two years then we would recommend you to hire your exhibition stand each time. This allows you freedom to try different stand builders out and also different stand types. It also allows you to focus all exhibition budgets together, making for better financial reporting.

Budgets. The budget that has been set aside for an exhibition stand may give you a better indication of what you can achieve. If you want high impact but lower cost then hiring is your way to go. Alternatively, if you know you will be exhibiting in the future and how frequently so, purchase is an option to consider.

If you’d like to know the options available to your company, head over to our contact page or scroll to the bottom of this page. We’re award winning exhibition stand builders, recognised for the service and stands that we provide.