Exhibiting is an expensive part of a marketing budget, however to most companies, it is completely necessary. So, when looking at your budget, how do you decide the best way to get the most from it?
If you’re going down the stand design and build route, many stand builders will offer you an option of purchase or hiring an exhibition stand. This decision should be made based on a number of factors.
Considering the stand as an asset. If you’re a company that exhibits regularly then we would recommend purchasing an exhibition stand and treating it as an asset to your company. The stand can be re-used, re-configured and re-branded to suit any exhibition that you’re attending. You can keep the same graphics for each stand or update when needed. This is an initial purchase followed by only install costs for each event. It’s a cost-effect and brand consistent way of exhibiting.
A one off exhibition. If you only exhibit once a year or maybe once every two years then we would recommend you to hire your exhibition stand each time. This allows you freedom to try different stand builders out and also different stand types. It also allows you to focus all exhibition budgets together, making for better financial reporting.
Budgets. The budget that has been set aside for an exhibition stand may give you a better indication of what you can achieve. If you want high impact but lower cost then hiring is your way to go. Alternatively, if you know you will be exhibiting in the future and how frequently so, purchase is an option to consider.
If you’d like to know the options available to your company, head over to our contact page or scroll to the bottom of this page. We’re award winning exhibition stand builders, recognised for the service and stands that we provide.